SUZHOU · INTELLIGENT MANUFACTURING

Equip Traditional Manufacturers with
World-Class Production Efficiency

WinUp Intelligent Manufacturing — lean-first, automation-enabled, ROI-driven manufacturing upgrade solutions for China's traditional industrial enterprises.

LEAN MANUFACTURING AUTOMATION ROI-DRIVEN ON-SITE DELIVERY
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WHAT WE ARE

Not equipment vendors. Not consultants. Both.

WinUp occupies a distinct position in the manufacturing upgrade market — grounded in real project delivery, not theory or hardware sales.

✗

Equipment-Only Vendors

We don't sell machines first and ask questions later. Equipment without the right process underneath is just expensive waste — and we've seen the wreckage too many times.

✗

Consulting-Only Firms

We don't leave a report and walk away. Recommendations without implementation are just paper. We stay until the results are real — and the data proves it.

✓

WinUp: Diagnose, Design, Deliver

We identify the real bottlenecks, design the right solution, and deliver measurable results. Lean first. Automation where it truly counts. ROI always at the centre.

WHY IT MATTERS

Most manufacturing inefficiency is hiding in plain sight.

These aren't technology problems. They're process problems — and technology alone can't fix them.

01

Efficiency Stuck at a Plateau

Rising labour costs. Manual-dependent operations. No clear path to improvement. Output per person hasn't moved in years — but the pressure to change keeps growing.

02

Quality Inconsistency

No formal QA system. Quality depends on individual operator experience. When defects occur, tracing the root cause is near-impossible. ISO certification is a paper exercise.

03

No Data, No Visibility

No production scheduling. No performance benchmarks. No Andon. Improvement without measurement is guesswork. Management is flying blind on actual capacity and efficiency.

04

Automation That Didn't Pay Off

Equipment was bought. Installed. But the underlying process was never fixed first. The machines create new bottlenecks. ROI never materialised. Confidence in automation has eroded.

"
Fix the process first. Then decide where to automate.
Automation built on a broken process only makes the problem more expensive.
— WINUP INTELLIGENT MANUFACTURING
OUR METHODOLOGY

Lean First · Automation-Enabled

01
Diagnose
Data-driven, find the real bottlenecks
02
Lean Optimise
Eliminate waste, straighten the process
03
System Design
Full-chain integrated planning
04
Automate
Targeted integration, precise configuration
05
Continuous Improvement
Data loop, sustained optimisation

Lean First

Straighten the process. Eliminate waste. Then decide what to automate — and where. Automation on top of a broken process only makes the problem more expensive.

System First

Full-chain design. No patchwork fixes. Data flows close the loop across every stage. Systemic thinking is the only way to solve systemic problems.

ROI First

Maximum impact with the most sensible investment. No technology showboating. No over-engineered solutions. Payback period is always the core metric.

REAL CASES

Numbers speak.
No storytelling.

Lean Diagnostic
30 Minutes
RMB 600K Saved Annually

WinUp's team was invited to tour the production floor of a leading door hardware and fittings manufacturer in Guangdong, China. CTO Rob Angus conducted an on-site diagnostic at the rubber sealing strip production line.

Finding: A 12-person rotating production line — an arrangement built on historical habit rather than actual takt requirements.

Solution: Redesign one die (near-zero cost) + adjust the process sequence.

Result: 8 workers immediately released. Annual labour cost saving: approx. RMB 600,000.

No automation. No system. No significant investment required — this is the power of lean diagnostic.

Warehouse Automation Project
Leading Contact Lens
E-Commerce Warehouse Upgrade

East China warehouse of a leading domestic contact lens e-commerce platform. Anonymised under NDA. Daily orders: 30,000; peak: 150,000+; total SKU count: 55,000+; warehouse team: ~100 personnel; fully manual operations.

42%Phase 1 order automation coverage
≥71.9%Actual unit output coverage
-54%Headcount change
~100 → ~46
Projected annual quantifiable savings: approx. RMB 6–6.4M. Payback period: under 2 years.

Modular design supports three-phase expansion. Final order coverage target: 85%.

Automation System Design
Assembly Area
9 Workers → 2

A Suzhou-based architectural metal products manufacturer. Anonymised under NDA. The assembly area — 9 workers handling honeycomb aluminium expansion, panel assembly and hot pressing — operated entirely manually, with inconsistent cycle times and frequent press starvation.

Core constraint identified: The hot press has a fixed 8-minute cure cycle — the throughput ceiling for the entire line. Around this constraint, Rob Angus designed a dual-Cobot + conveyor system to automate panel loading, adhesive application, honeycomb insertion, lid fitting, and press loading in sequence.

9 → 2Assembly headcount
7 workers released
8 minTakt time
machine-governed
2 CobotsDual collaborative
robot system
※ Solution design phase
Precision Inspection Automation
Bearing Raceway
Manual Probe → Automated Measurement

A leading domestic bearing manufacturer. Anonymised under NDA. Raceway surface inspection had long relied entirely on manual probing — operators hand-scanning each face for deformation, pitting, scratches, and surface defects. Largest products: 4M diameter, weighing several tonnes.

System design: A collaborative robot holds the measurement probe stationary at its end-of-arm while the bearing rotates on an 8-tonne heavy-duty turntable. Automated four-face measurement sequence: outer face, inner face, top face, bottom face. Defect detection triggers immediate stop with visual alert. Integrates the client's existing Barkhausen measurement equipment — no new measurement hardware required.

4 FacesFull automated
inspection cycle
8TTurntable load
capacity
≤4MMax bearing
diameter
※ Solution design phase (technical collaboration with client)
QA System Establishment · Replicable Methodology
Making ISO Certification Real —
Not Just a Paper Asset

A large proportion of Chinese manufacturers hold ISO 9001 certification — but the gap between the certificate and the shop floor is exposed the moment a demanding overseas client conducts an audit: no incoming quality control, visual-only in-process inspection, no traceability, internal audits that exist only on paper. The certificate is genuine. The system is not.

This is not an isolated problem. It is the most common, most overlooked systemic vulnerability for Chinese manufacturers with global ambitions.

WinUp's approach: we don't help clients re-certify. We make the existing certification actually work. Through on-site coaching — select 3–4 core processes, design minimum-viable record mechanisms, establish a "No Record = Not Done" execution culture, and coach the client's QA Manager to run day-to-day quality management independently.

Validated at a Suzhou non-standard products manufacturer:

4–5 mo.From blank system to
first internal audit
3–4Core processes
built from scratch
Currently being systematised into a replicable, cross-industry delivery module. Applicable to any manufacturer with ISO certification that exists on paper only — particularly those with international expansion ambitions.
※ First industry validation in progress; methodology under continuous development
WHO WE SERVE

Ideal Client Profile

WinUp doesn't serve the most advanced factories. We serve the ones that need upgrading most.

✓

Scale

Annual revenue of RMB 100M+, with sufficient production or warehousing volume to validate improvements and realise meaningful ROI.

✓

High Labour Dependency

Core operations remain largely manual. Efficiency bottlenecks are visibly impacting performance. The pressure to change is real and felt at management level.

✓

Ready to Act

Management recognises the need for systemic change and is prepared to invest in upgrade — not just "buy some machines and hope for the best."

✓

No In-house Capability

No internal automation or lean engineering team. Needs an experienced external partner to lead and deliver the full upgrade journey end-to-end.

CORE TEAM

Lean Manufacturing · Automation · Global Experience

A four-person leadership team covering resource integration, technical delivery, operational management, and business development.

LEADERSHIP TEAM

David Chaw
David Chaw
Zhou Suyi
Founder / CEO
  • Founder of WinUp platform. Long-term cross-border industry integrator and manufacturing upgrade specialist.
  • Led cross-border business generating USD 230M+ in annual revenue.
  • Early investor in Super.com (Silicon Valley unicorn, formerly SnapTravel).
  • Core strength: translating complex industry resources into executable commercial models.
Rob Angus
Rob Angus
Rob Angus
Chief Technology Officer / CTO
  • Global manufacturing automation and smart factory expert with 30+ years of international experience.
  • Led delivery of the JLR China Changshu factory automated body-in-white system (£64M investment).
  • Comau Engineering portfolio total value: £250M+.
  • Core strength: from factory planning to production launch — designing and delivering complex manufacturing systems.
Prince Wang
Prince Wang
Wang Ziheng
Chief Operating Officer / COO
  • 25+ years of full-chain manufacturing and construction operations management. Deep Lean Manufacturing practitioner.
  • Former President of Goldmantis Group Curtain Wall Division — led team to RMB 2B+ annual revenue.
  • Drove sustained improvements in delivery efficiency, inventory turnover, and project margins through lean transformation.
  • Core strength: making complex manufacturing enterprises run efficiently and reliably.
Christopher Li
Christopher Li
Li Hongyan
Chief Sales Officer / CSO · Canadian Chinese
  • Triple top business school background: Tsinghua PBC School of Finance (MF) · Cheung Kong Graduate School of Business (EMBA) · UBC Canada (MBA).
  • Co-founder of a CAD 20B commercial real estate fund in Canada.
  • Jointly generated USD 230M+ in annual cross-border business with CEO David Chaw.
  • Core strength: high-value client development and international commercial resource integration.

INDUSTRY PARTNERS

Yu Yanfei
Yu Yanfei
Contact Lens Industry Partner
  • 20+ years in the contact lens industry. Founder of EYE PONY and MAXLOOK brands.
  • Deep first-hand knowledge of industry production models, channel structures, and enterprise pain points.
  • Currently driving WinUp's deployment and scale-up of smart manufacturing upgrade projects in the contact lens industry.
Li Zhanlin
Li Zhanlin
South China Industry Resource Partner
  • Industry partner in South China, with deep roots in the Pearl River Delta manufacturing ecosystem.
  • Familiar with South China manufacturing enterprise operations and intelligent manufacturing upgrade requirements.
  • Currently advancing WinUp's Shenzhen office establishment and South China regional business development.
HOW WE WORK

Three Engagement Models

Choose the right starting point for your current stage — from diagnostic to full system delivery.

01

Lean Diagnostic

Deep on-site diagnosis, data-driven bottleneck identification, improvement proposals and ROI modelling. Low investment, fast results — the ideal starting point for any engagement.

Best for: Enterprises with upgrade intent but no defined direction.
02

Automation System Project

Full-chain system design, implementation and delivery. From solution design and equipment specification through to commissioning, training, and performance acceptance. We stay until results are proven.

Best for: Enterprises with a defined upgrade direction, ready to invest in implementation.
03

Industry Solution Replication

Rapid deployment of validated, modular industry solutions — shorter timelines, lower risk, better economics. Subsequent clients in the same industry benefit from our accumulated know-how.

Best for: Enterprises in industries we've already served.

Institutional Partnerships

Industrial Parks

Cluster manufacturing upgrade services for enterprises within parks, supporting overall productivity and competitiveness.

Industry Associations

Co-develop standardised upgrade pathways with associations; provide expert delivery support to member enterprises.

Local Government

Bring international manufacturing upgrade capability to local enterprise clusters; support regional manufacturing transformation objectives.

SERVICE PROCESS

Diagnosing a Factory Like a Traditional Physician

We don't prescribe before we diagnose. We observe, inquire, examine — then and only then do we prescribe.
Every step is documented. Every decision is data-driven.

望
Initial Visit
OBSERVE
Visit the factory. Rapidly establish an understanding of production operations and management priorities, and assess mutual fit.
闻
On-site Inquiry
INQUIRE
Structured interviews with team leaders and operators. Parallel on-site observation. Systematic collection of real issues and pain points.
切
Data Analysis
EXAMINE
Takt time measurement, 7-waste identification and quantification — building an objective, evidence-based foundation for improvement.
辨
Diagnostic Report
DIAGNOSE
Synthesise all findings into a formal Factory Diagnostic Report, with prioritised issue list and root cause analysis.
开
Solution Design
PRESCRIBE
Phased improvement solution covering lean process optimisation, automation proposals, hardware/software specification, and ROI framework.
抓
Implementation Plan
DISPENSE
Resources, schedule, budget, and milestones confirmed. Service contract signed. Solution converted into an executable project plan.
治
Project Execution
TREAT
Lean improvements, automation integration, and system implementation executed per plan. Weekly transparent progress reporting throughout.
复
Periodic Review
REVIEW
Regular KPI data validation, deviation identification, plan adjustment — ensuring improvement results are sustained over time.
愈
Project Closure
RECOVER
Full-cycle before/after comparison, formal close-out report, handover completion, and long-term partnership recommendations.

Want to understand the detailed deliverables and timeline for each phase?

GROUP COMPANY

WinUp Group

WinUp Intelligent Manufacturing Technology Co., Ltd. is the intelligent manufacturing platform of WinUp Group. The Group also operates an import/export trading business, integrating international industry resources to provide manufacturers with end-to-end supply chain and production upgrade support.

Group Website

winup-intl.net
CONTACT US

Let Us See
Your Factory

The best partnerships begin with one on-site diagnostic. We'll use data to show you exactly where the bottlenecks are — and what the most sensible upgrade path looks like.

Manufacturers with production upgrade requirements
Industrial parks and government bodies interested in introducing manufacturing upgrade services
Industry associations and strategic partners with sector resources
Phone
0512-65243319
Address
Suite 1906, Tower C, Suzhou Centre, Suzhou Industrial Park
WinUp Intelligent Manufacturing Technology Co., Ltd.
Group Website
www.winup-intl.net ↗
Call Us Now